The Platform Governance Department of Alibaba has announced the upgrading of the Intellectual Property Protection (IPP) Platform, using the advanced technological capabilities of Alibaba to launch the Express IPP Plan. According to the data, in the first month of the pilot plan Express IPP, 96% of the complaints were handled within 24 hours. The speed has been significantly increased compared to three to four days in the past. Among the cases of the 96%, more than 83% of the IP-infringing products listings were taken down.

The IPP Platform under Alibaba is used by brands and IP owners to reflect to the Platform when IP-infringing products have been found. The advanced technology, based on algorithms and data models, identifies and analyzes texts, pictures and user behaviors to build a more automated system of complaint handling, analysis and product authenticity identification.